About Jim

I’m an operator at heart.

For more than two decades, I’ve worked inside growing consumer businesses, leading ecommerce, operations, and technology through periods of scale and complexity. I’ve built infrastructure across Amazon, DTC, wholesale, ERP systems, EDI integrations, and international expansion.

I’ve seen what happens when growth outpaces structure. And I’ve seen what’s possible when the right systems are in place.

An Expert Generalist

My career didn’t follow a single vertical track. Instead, I learned to see the entire system.

Strategy, operations, technology, finance, channel execution. These aren’t separate silos. They are interconnected parts of a living business.

Some people call this a systems thinker. I call it an expert generalist.

How I Work

Strong systems reduce friction. Clear roles reduce stress. Aligned leadership reduces confusion.

Operational efficiency isn’t just about margin, it’s about creating an environment where people can do their best work.

I advise at the executive level, and I’m comfortable rolling up my sleeves when execution matters.

And yes, I’ve often joked that my role is a bit like Mary Poppins: dropping in during moments of complexity, restoring structure and clarity, and leaving the organization stronger than I found it.

But behind the metaphor is serious operational work. Operator first. Consultant second.